At abrdn, we empower our clients to plan, save and invest for their futures.
We structure our business into three areas – and together they reflect our focus on enabling our clients to be better investors:
Investments: We invest to create more for our clients, powered by multi-layered research, a global footprint and a collaborative team ethos.
Adviser: We combine service excellence, technology and tools that enable UK wealth managers and financial advisers to look after the diverse needs of their clients.
Personal: We help people throughout the UK plan for their financial futures – through our financial planning business, our digital direct-to-consumer services and discretionary fund management services.
We manage and administer £542 billion of assets on their behalf, and we have over 1 million shareholders. (Figures as at 31.12.2021). Please remember, the value of investments and the income from them can go down as well as up and you may get back less than the amount invested.